What Is TRP And
Its Full Form In Media
Friends, if
you watch television, then you must have heard a word TRP, in many TV programs
or TV serials, it is repeatedly told that the TRP of this serial is too high or
the TRP of this channel is low. Many people keep discussing that the TRP of BIG
BOSS is high or that of any other serials is less. But they don't really
understand anything about TRP.
So, in
today's article, we will understand in very easy language what is TRP? What is
the meaning of TRP in media, TRP Full Form and how can it be found out which channel has
how much TRP and what does it have to do with any channel or TV programs.
What is TRP?
TRP is the
most important tool to measure how popular any channel or TV program is. TRP
holds a very important place in the world of television. The more people watch
any channel or any program, the higher will be its TRP.
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Friends, in
our homes, from children to old people, all the people have their own channel
of choice or some TV serials are definitely there or you say, in such a
situation people keep watching the programs of their choice.
Through TRP,
we can find out how many people are watching any channel in a day, what age
people are watching, at what time they are watching and in which place.
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With TRP,
Advertisers companies or investors are able to find out which TV channel or
serials people are watching at a particular time, so that these Advertisers
companies and investors decide which advertisement to run at that particular
time, so that their good Wide publicity can be done and their products can be
sold in the markets.
TRP Full Form In Media
The full
form of TRP in media is "Television Rating Point".
How Is TRP Calculated?
There is an
organization named BARC (Broadcast Audience Research Council) to find out TRP.
Which puts People's Meter in people's homes. Friends at present, People's Meter
is installed in 44000 houses of India. Most of these are engaged in urban areas
and some are also engaged in villages so that the mentality of the people of
these areas can be known that what people are watching.
People's Meter is installed in the homes of
people of all ages, in some houses where there are more children. Some have
been put in such houses where women are more and some are installed in such
places where men are more, it is also installed in different language areas so
that it can be found that what people are watching and when and when looking
at.
And all this
information, this People's Meter sends a moment's update to its Monitoring Team
(Indian Television Audience Measurement), through which the Monitoring Team
after analyzing all these data, Weekly, and Monthly Top 10 Rating Channels and
different Releases the list of TV Shows, Serials in the category and tells how
much is the TRP of a particular channel or TV shows.
Note – Click
here to check TRP of TV Channels:- Click on BarcIndia
What Happens If TRP Is Low Or High?
Audience
does not make any difference if the TRP of any channel is more or less, but
yes, having more or less TRP has a direct effect on the channel's earnings
Because TRP is directly related to the popularity of Channel or TV Shows. So
obviously it will have an impact on earnings as well.
For example,
why would any advertiser advertise his product on a channel which has less
viewership, less number of people are watching it, which has low TRP, And even
if he gets ads, he will get less money.
So all the
TV channels like SONY, COLOURS, STAR PLUS, AAJ TAK, NDTV ETC Channels always
have the tension that the TRP of their channel does not decrease Because
advertising is the big source of income for all these channels.
If the TRP
of any channel or any TV Shows is decreasing in any week, then that particular
channel will get very less advertisement in that week and even if advertisement
is received, then it may not be of any big brand, so that all these channels
can get Sometimes heavy losses have to be suffered.
How Does TV Channel Earn From TRP?
In this way,
the source of TV channel's earnings is a little bit through sponsorship,
subscription etc., but 80% of the TV channel's earnings come from advertising.
You must have noticed while watching TV that after every few time interval 2-3
minutes of advertisement comes. And these TV channels charge a lot of money to
feature these advertisements on their channel.
The rate of
these ads is decided through TRP, the higher the TRP of the channel, the more
money it will take to feature the channel advertisement. Sometimes these
channels charge lakhs of rupees for running advertisements.
For example,
in the India-Pakistan match of Cricket World Cup, these channels charge lakhs
of rupees per second for advertising feature. Because millions of people are
watching the India-Pakistan match simultaneously and in such a situation, if
advertisements run during these matches, then the companies running these
advertisements get a lot of publicity. Due to which their brand value is
created and their products start selling easily in the markets.
What Is TRP And Its Full Form In Media- FAQS
Q. What is
the benefit of TRP?
Ans -
Wherever you go in simple words, then the public does not get any benefit from
TRP. Advertising companies especially benefit from TRP, they get to know which
program of which TV channel is being watched the most in the country. According
to this rating, advertising companies enter into agreements with TV channels
for advertising.
Q. How is
TRP made?
Ans – Any TV
channel or its programs, serials are being viewed the most, in which location,
in which location, for how long it is being watched, all these things are
ascertained from the TRP rating.
Q. What is
TRP Full Form in Media?
Ans – The
full form of TRP in media is Television Rating Point. The TRP of any TV channel
depends on the TV programs being displayed, that means, the more people will
watch any channel or any program, then its TRP will also be higher.
Friends, in
today's article, we talked about what is TRP and what is the full form of TRP
in media, so now you must have understood that how important is TRP for any TV
channel.
You must also share this article with your friends, if you have any suggestion or question of any kind, then please tell in the comment.
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